Toys that are reshaping the industry
“The streets are a poor kid’s PlayStation”
― Mokokoma Mokhonoana
The toy business isn’t all fun and games. It’s a serious business — but toy makers still face plenty of challenges. Chief among them: fighting the technological tide and trying to convince kids (and grownups) that a physical game or plaything is more worthy of their attention than the digital equivalent.
To find out just how they’re doing that, we chose a selection of the newer toys that caught our eye.
Gravity Maze Marble Run 👦 Toy of the Year
A gravity powered maze game that comes with 60 challenges of increasing difficulty, from beginner to expert.
The Flintstones: The Complete First Season
Join the fun in the town of Bedrock with the this fabulously famous modern Stone-Age family.
Mowing the lawn with a saw-toothed dinosaur, showering with water sprayed from a woolly mammoth's trunk and eating brontosaurus burgers are everyday events for the lovable Fred and Wilma Flintstone and their friends Barney and Betty Rubble.
Living in prehistoric times has its drawbacks, but the Flintstones and their neighbors survive in style. So have a yabba-dabba-doo time with the The Flintstones.
69-Hole Bubbles Machine Gun 🔫 with Lights
This 69-hole bubbles machine gun with colorful lights makes crazy bubbles. It can blow thousands of bubbles at the same time.
German Field Commander Set
5 German figures in unique poses, each with separately molded headgear, equipment and weapons. Three officer's in poses as if conducting a field meeting, one kneeling soldier using the wireless radio, one NCO checking his pistol.
These 1/35-scale military figures will add excitement to any diorama. Three officer figures in poses suggesting they’re in a field meeting. One kneeling figure using a wireless radio. One NCO figure checking his pistol.
Razor E100 Electric Scooter 🛴
Thrill and power combine for a scootin' good time on the Razor E100 Electric Scooter.
Labyrinth - Moving Maze Family Board Game
Labyrinth is the race for treasures in a moving maze. Be the first to collect all your treasures by shifting the walls of the labyrinth to create a clear path.
Inflatable Free-Standing Punching Bag for Kids 🥊
The punching bag comes with a foot pump. Fill with water OR sand in the base. No gloves needed for this sturdy and durable yet soft punching bag.
Great for both keeping fit or for using as a stress buster and can be used by both adults and children. When not in use, it can be emptied and folded down ready to play another time.
Hasbro Classic JENGA
Build the tower by stacking layers of blocks. Then take turns pulling just the right block. The tower might teeter, but as long as it doesn’t fall you’re still in the game.
LEGO City Water Plane
Surprise your little adventurer with this LEGO City Jungle Explorer Water Plane playset for ages 6 and up, featuring a buildable seaplane in a jungle cave setting.
Circuit Maze Electric Current Brain Game 🧠 for Boys and Girls Age 8 & Up
60 challenges are tricky and clever, providing hours of electrifying fun. Plus, when playing Circuit Maze, you will discover how circuits actually work.
LEGO Creator 🦖 Mighty Dinosaur Toy
An awesome T. Rex in dark-green and beige with bright orange eyes, posable joints and head, large claws and an opening mouth with pointed teeth.
Sidewalk Chalk Set 🐰 Basket Stuffers for Kids
The Easter sidewalk chalk set is a novelty, unusual, educational gift for kids to play, learn and create their own Easter.
Bubble Guns 🎈 Bubble Blower/Blasters
Bubble Guns Kit includes 2 Bubble Guns (red and blue), 2 Bottles of 147 ml (5 oz) Bubble Solution and AA Batteries.
Revolutionary War - Wargaming Plastic Model Kit ⚔️ Liberty or Death!
Reenact pivotal battles in history within this tabletop combat game using dice, troops, and rules constructed by Warlord Games against one or more opponents. Built to be played on large tabletops, such as a pool table and multiplayer with as many people as you want, Black Powder was originally created to be a club game. A standard move is 12 ins for infantry, 18 in for Cavalry. Each player will need to have a measuring tape handy as they are not included.
Creative Kids Spin & Paint Art Kit 🎨
Sounds messy? Don’t worry about it! There's a splash guard to avoid messy accidents and this magic spinning kit is extremely easy to clean!
Tara Toy 📿 Disney Princess Necklace Activity Set
Kids will have tons of fun with this Disney Princess Necklace set! Mix and match to create your own jewelry with colorful beads, silicone necklaces and fun character charms! Create new looks over and over again! Everything stores inside the sturdy carry case!
Slingball Classic - The Coolest New Twist on the Game of Catch!
Slip the loop over the launch hook on the racket, pull it back, aim. and let it go. Catching the foam ball is easy with the deep net pocket on the plastic racket.
All-In-One Virtual Reality Headset
Travel universes in blockbuster fantasies, scare yourself witless in horror adventures or collaborate with colleagues in innovative workspaces.
Programmable Robot Ball 🔮 Educational Toy for Kids
Designed to inspire curiosity, creativity and invention through connected play and coding, SPRK+ is far more than just a robot. It is built with programmable sensors including a gyroscope, accelerometer, motor encoders, and colorful LED lights to create countless play experiences and coding conditions for all levels.
Never Let a Unicorn Scribble! 📚 Paperback for Kids
Unicorns can run on rainbows, so why can't they scribble? This story is about a little girl who keeps hearing, "Never let a unicorn scribble!" But in her heart believes that people just don't understand how beautiful scribbling can be.
She keeps trying to teach her unicorn to scribble but soon realizes this is more difficult then she anticipated. But instead of giving up, she uses her imagination to come up with a creative way to get her unicorn to scribble, at first it looks like it was complete disaster but ends up being truly magical!
“The Flintstones” Betty Kissing Barney Stone Resin Figurine, 6.25”
This 6.25” handcrafted design catches Betty giving Barney a sweet kiss on the cheek as hearts appear to float overhead. The endearing scene is sculpted from stone resin and hand-painted. Collect all the Bedrock figurines for a colorful display that will make anyone say, yabba dabba do!
Risk 60th Anniversary Edition 🎲
Risk 60th Anniversary Edition: Betrayal. Alliances. Surprise attacks. The Risk game continues to be one of the world's most popular and influential strategic board games decades after its inception.
Star Wars Jedi Master Lightsaber 👽
Extendable lightdagger and motion-detected light and sound effects that occur with just a flick of the wrist
Foam Bow & Arrow Archery Set 🏹 Shoots Over 100 Feet!
Aim. Fire! Arrows fly at amazing speeds shooting over 100 ft. Great backyard fun. Quiver holds 6 lightweight arrows. Load arrow, pull back & watch your arrow fly at awesome speed.
SAFE DESIGN: Durable lightweight, foam tip arrows provide safety without compromising distance, power and fun! Archery set is made with high quality, non-latex & phthalate material. Active fun for outside.
Hover Soccer Ball ⚽ Indoor Kids Soccer
A Hover Soccer Ball That Glides On Any Smooth Surface The fan inside produces a cushion of air so the disk hovers. Your child can kick it and your puppy can chase it around the house.
Rock Me Archimedes 🎲 Balancing Game
Rock Me Archimedes engages your visual perception and decision-making skills. Not just addictive, this game is great for mental acuity!
Stomp Rocket Ultra Rocket Launcher 🚀 with 4 Rockets!
Stomp Rocket Ultra is 100% KID powered! Run, jump and STOMP to launch these rockets up to 200 feet in the air -- that’s 20 stories high! Stomp Rocket Ultra is strong and durable, and great for active, outdoor play.
Includes 4 foam-tipped Ultra Stomp Rockets and a Stomp Launcher. Refill rockets also available. For kids ages 5 and up.
Crayola Magic Modeling Clay Alternative 🌸
Unlike traditional modeling clay, which can be tricky for young artists to use, Model Magic is designed for ease of use.
SpongeBob SquarePants - Nintendo Switch
Become the Star of the show, put your silliest ideas into action, and enjoy the physics-based chaos that unfolds all around you!
Children's LED Finger Light Gloves 🧤
These flashing gloves can be used at dance halls, stage performances and other large entertainment venues, they can also be used to play the piano at night!
The Legend of Zelda 🦸🏻♀️ Paperback Box set
The manga adapation of the legendary video game series, now available in English for the first time! Become part of the Legend –The Legend of Zelda!
Easter Eggs 🐰 Filled with Slime
Kids can use the slime to make whatever figure they want: like animals, flowers, trees, etc. Great for kids' creativity and imagination.
Ruby Kurosawa Yukata Character ⚡️ Petite Acrylic Stand
Love Live! Sunshine!! Ruby Kurosawa Yukata Ver. Character Petite Acrylic Stand Capsule Toy Collection Vol.2 Anime Art. Material: Acrylic - Officially licensed products imported from Japan: Product size: about 5 cm / 2".
Zero Gravity Fridge Rover - Magnetic Moon Lander Educational Gift for Kids & Teens
The gravity defying Fridge Rover will move over any magnetic surface with amazing ease. All you have to do is wind it up and watch it go.
Chubby Seal Pillow 🐡 Plush Animal Toy
Hug this lovely seal animal plush pillow, snuggling in bed or sofa, bringing you a touch of sweetness and fun this winter!
Inflatable 106cm 'Flame' Rock Guitar 🎸
Giving new meaning to the term Air Guitar! This inflatable guitar features a barrage of fiery flames. About 42" Long measured deflated. All inflatables are sold deflated.
Sticky Ceiling Easter Eggs 🐰
The 6 pack glow in the dark sticky easter eggs are perfect for kids. The sticky ceiling balls stick on the wall or ceiling, then fall off - great fun to play!
Rock 'Em Sock 'Em Fighting Robots 🤖
It's the classic game from 1966 in which the battling robots try to knock each other's blocks off! Realistic sounds and jaw-jolting action.
12-Pack of Inflatable Guitars 🎸(35 Inches) for Kids Parties
TONS OF FUN
This inflatable guitar set is a must-have for your up coming party! Everyone would love slamming on them and be a rock star! Grab them and you won't regret it!
HASSLE FREE
Gone are the days when you had hassle before having fun! The featured quick-inflate valve allows you to inflate them within minutes. Get your party started in no time!
Ultimate Paper Airplanes for Kids
The ultimate collection of easy-to-fold, high-performance planes for kids who are fascinated by aviation, technology, or origami.
Making YouTube Videos 👦🏼 Star in Your Own Video! (Dummies Junior)
Written for kids in a language they can understand, this book helps budding filmmakers and producers create their own videos―no matter the subject.
Girls Princess Fairy Tale Castle 🏰 Play Tent, with Crawl Tunnel & Ball Pit
Let your girl’s fairy tale dreams come to life with this perfect designer play tent and crawl tunnel set. Featuring 1 mesh sunroof, a breathable mesh tunnel, and a ball pit that will allow the beautiful sunrays to shine through. You can also keep an eye on her by peaking through!
Scrabble Deluxe Edition - Rotating Board 🔤
This Scrabble Deluxe Edition features a solid wood cabinet with mahogany finish and built-in lazy susan.
The Cube Video Game 🧊
Have you got what it takes to beat The Cube? The massive selling hit Wii game returns, revamped for the Nintendo Switch console.
Battleship Game Retro Series 🛳️ 1967 Edition
This retro edition is inspired by the original favorite game where 2 players try to sink each other's hidden ships. It’s full speed ahead to hunt, hit, sink, and win!
Funtime Party Balloon 🎈 Russian Roulette!
Balloon Russian Roulette! involves pointing a 'gun' at another persons head with a balloon attached to the front. Pulling the trigger either produces nothing...or a pin that pops the balloon!
Razor A Kick Scooter 🛴 A Revolution In Motion
Ready to ride right out of the box, and available in a variety of colors, the lightweight Razor A kick scooter features an aluminum deck, original folding mechanism and urethane wheels to make it the perfect ride for kids on-the-go.
Good Smile 👩🏻 Nendoroid Envy
From the popular Full metal Alchemist series comes a Nendoroid of the homunculus envy!
Inflatable Bunny 🐰 Ring Toss Game
Wear a rabbit ear hat on their head at any time to move, the player who takes the toss ring will try to hang the throwing ring on the rabbit's ear, in order to score.
Underwater Sea Scooter 🌊
Level up your underwater experience and glide through the water with the world's smallest underwater scooter.
Learning Toys for Toddlers 🧒
12 Pack Shapes & Colors Matching Eggs. Helps to exercise children's hand-eye coordination and recognition skills.
Super Bubbles Maker for Kids & Toddlers 🧒🏼
Everything you need to make loads and loads of bubbles the likes of which have never been seen before.
Portable Soccer Goal Net ⚽
CARRYING CASE INCLUDED - This 2.5lbs lightweight, foldable soccer goal for the backyard is perfect for your kids to practice.
Wrestlemania Macho Man Randy Savage
Celebrate iconic WrestleMania Moments with WWE Superstar legend action figure "Macho Man" Randy Savage!
Customizable Doll with Blonde Wavy Hair 👩🦰 Creatable World Deluxe Character Kit
Deluxe Character Kits provide a blank canvas along with the pieces to create unique characters, over and over again!
The 11-inch (29.94-cm) doll wears a tank and shorts, has a short haircut and comes with six items of clothing, three pairs of shoes, two additional accessories and a long-haired wig -all versatile pieces that give kids the freedom to make their characters whoever they want them to be.
Magnetic Building Blocks for Kids
Learning while playing - Kids will spend hours with these magnetic tiles. Great for developing color and shape recognition, and boosting creativity and imagination.
3D Wooden Mechanical Projector Kit
It's more than just a model, its a fully functional movie projector. Point the Vitascope to a white screen, turn the handle and you can watch the film reel.
Spiderman Spandex Costume 3D Style for Adult/Kids
Suit is fully sewn and ready to wear. Covers you from head to toe. Includes an invisible vertical zipper that runs along the back of the suit.
Set of 12 Naruto Chibi Mini Action Figures 💥
12 Action Figures from the anime/manga Naruto. Perfect gift for fans of Naruto or Naruto Shippuden that can be used as decorations. Includes the characters Naruto, Nagato, Zetsu, Obito, Konan, Itachi, Kisame, Sasori, Deidara, Hidan, Kakuzu, Shin, Madara, Orochimaru, Sakura, Sasuke, Gaara, Naruto, and more as shown in pictures. Every action figure comes with its own stand and support to prop it up. Will ship fast!
Crazy Cart Electric Go Cart for Kids
Drive, spin, or drift like a pro – at home! Drive like a go cart or lift the Drift Bar to kick into Crazy Cart mode. Patented drift system allows the driver to vary the rear caster angle so you can drive and drift forward, backward, sideways, diagonally, and everything in between!
Another revolution in riding from Razor. Features a drift Bar allows drivers 360 degree plus steering capability for tight turns, variable speed foot pedal acceleration reaches speeds up to 12 mph, up to 40 minutes of continuous use, and pneumatic front tire and anti-tip front caster wheels. Also includes, Lap/shoulder strap, flag, and 24V (two 12V) sealed lead acid rechargeable battery system with charger.
Recommended for ages 9 and older and will support a rider up to 140 pounds.
Bear Says Thanks 🐻 (Bear Books)
Karma Wilson's playful text and Jane Chapman's charming illustrations bring to life this celebration of family and friendship.
Egg Toss 🥚 Game That'll 'Crack' You Up
The stuffed animal has over 50 egg-mazing phrases, sounds, and music. It’s the perfect electronic game for kids.
Fat Brain Toys 🧒 Squigz Starter Set
Squigz are fun little suckers. Apply pressure to two Squigz. Air rushes out and the fun rushes in.
Augmented Reality Math Game
Plugo Count is an AR-powered educational game that reinvents math with engaging stories helping kids understand & fall in love with numbers.
Plugo Count app has 5 interactive games and 250+ levels that make learning super fun (no in-app purchases).
Cupcake Soap & Bubbles Science Kit
Inspiring young children to learn has never been more fun with this Playz science kit. This allows kids to learn about stability of foam & composition of matter that floats or sinks using slippery science that looks yummy but creates loads of bubbles in the sink!
Perfect fun & hands on educational christmas or birthday gift for boys, girls, kids, & teens Ages 8, 9, 10, 11, 12+ Years Old
Recycling Garbage Truck 🚚 with Light & Sounds
Good to observe the real garbage truck function and to inspire Environment Protection Learning with fun.
Hatching Rainbow Eggs for Kids 🐤
Creative and fun unicorn egg; simply add water to hatch your own unicorn friend (Pack of 2). This kids toy is made of foam with magical a rainbow finish.
Kinetic Sand! Fun PlaySet with Castle Molds
The One and Only Kinetic Sand brings beach day fun to you! Inside a magical sandbox, you’ll find shovels, rakes and all new Kinetic Beach Sand!
Different from the smooth feel of classic Kinetic Sand, Kinetic Beach Sand is made with larger grains of natural sand – it feels just like wet sand at the beach! With sand that never dries out, you can build again and again! Mold it, shape it and use your imagination to make all new creations! Jam-packed with possibilities, there are over 20 ways to play with this set!
The sandbox doubles as both play space and storage, making creating and clean up easy. Magical, mesmerizing, soothing and relaxing, it’s Kinetic Sand! Create a sandcastle kingdom of your own!
Inflatable Splash 💦 Sprinkler Pad for Kids, Toddlers (...and Pets!)
HAVE A SPLASH PARTY - The inflatable splash pad is a great alternative to your traditional swimming baby kids pool for kids. Our scientists combined the best parts of a kiddie pool, water slip n slide and water toys to make the most entertaining fountain spray pad for kids on the market!
Inflatable Dinosaur 🦖 Costume for Kids
Perfect for a cosplay party. This Inflatable costume works with 2 fans (each on the side) that can keep it inflated for up to seven hours
36-inch Inflatable Machine Gun 🎖️
Rule the crowd with the Inflatable Machine Gun.Complete your army look with this fun fancy dress accessory. Perfect for guys.
Eggs Learning Toys for Toddlers 🐣
This set of Eggs Learning Toys contains 12 uniquely colored eggs that split in two, revealing a unique color and shape.
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