Trending Toys

Toys that are reshaping the industry


“The streets are a poor kid’s PlayStation”
Mokokoma Mokhonoana


The toy business isn’t all fun and games. It’s a serious business — but toy makers still face plenty of challenges. Chief among them: fighting the technological tide and trying to convince kids (and grownups) that a physical game or plaything is more worthy of their attention than the digital equivalent.

To find out just how they’re doing that, we chose a selection of the newer toys that caught our eye.



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Thinking up novel gift ideas for special people isn’t easy. If you’re still looking for inspiration, take a look at these other popular Gift Lists: