Trending Toys


Toys that are reshaping the industry

 

“The streets are a poor kid’s PlayStation”
Mokokoma Mokhonoana

 

The toy business isn’t all fun and games. It’s a serious business — but toy makers still face plenty of challenges. Chief among them: fighting the technological tide and trying to convince kids (and grownups) that a physical game or plaything is more worthy of their attention than the digital equivalent.

To find out just how they’re doing that, we chose a selection of the newer toys that caught our eye.